There has been a tremendous advancement in digital technology over the last decade. The preference of customers is to shop online rather than in conventional stores. They find that it is not only more pleasant, but also much more practical and economical.
Companies in today’s cutthroat global market must ensure their customers have a positive buying experience or risk losing repeat business. There is no use in having people visit your website if they are not going to buy anything. In order to boost the conversion rate in online businesses, it is necessary to examine every stage, beginning with the landing page and ending with the payment section of the checkout process. Since a greater conversion rate means more money in the long run, you should start working on optimising your website for a higher conversion rate right now. So how to increase ecommerce conversion rate? Here are some suggestions for improving your online shop’s conversion rate:
Provide client service through live chat.
Customers have a lot of questions and tend to become confused when presented with a wide selection of products and services. Fast, precise responses are what they’re after. Add a live chat feature for customer service on your online store. It will improve your company’s reputation and credibility while making consumers very happy. Websites that provide this feature are more likely to generate sales. It’s one of the best ways to boost your conversion rate.
The Right Kind of Responsibility
It is your responsibility to make sure that the people you hire to provide customer care or operate your live chat feature really do so. Make sure they do not keep clients waiting too long, since this might lead them to get irritated, bored, or just lose interest in completing the purchase. Sometimes customers are hesitant to start up a discussion. When this happens, they need to keep an eye on what the customer is doing on the site, start a conversation with the client, and put them at ease so that they are more likely to make a purchase later on.
Send an email to those who abandoned their shopping carts.
According to the numbers, the global cart abandonment rate in 2018 was 75.52%. However, not all interested customers will ultimately make a purchase. It’s challenging to reduce the amount of abandoned shopping carts, thus it’s important to understand customers’ motivations. Many factors can lead to a customer abandoning their cart, such as hidden fees, finding a better deal elsewhere, being required to sign up for anything, a complicated checkout process, expensive shipping, a lack of payment options, no return policy, and security worries.
Sending customers emails with retrieval instructions for their carts is the answer to this issue. There was a 40% open rate and a 20% click through rate for emails received within three hours of a shopping cart being abandoned. Ten percent or more of email recipients who go on to the retailer’s site ultimately buy anything. Use a wide range of customised approaches while sending these emails; doing so will surely boost conversion and buy rates.
Conclusion
According to consumers, they devote a great deal of their time to using mobile devices. More than a third of all consumer spending in 2018 came from mobile devices. If you want a higher conversion rate from your online business, you need to make sure that customers have a great experience while using their mobile devices to shop.
