Compared to other traditional marketing agencies, an SEO agency is a bit different. Sure, the basics are still the same such as having a sales team, accounting/finance department, and Human Resources. However, SEO agencies have other teams and departments that help them provide the best service possible for their clients. These include but are not limited to copywriting, web development, UX/UI design, and of course, Search Engine Optimization.
In this blog post, we’ll be discussing the various types of careers that exist within the Leading SEO Agency Boston MA, so that you can get an idea of which one would be the best fit for you. Keep reading to learn more!
Copywriters are responsible for crafting the written content that appears on a website. This includes but is not limited to the website’s meta descriptions, blog posts, and even sales pages. A good copywriter will be able to Write compelling copy that engages the reader while also being optimized for ranking in search engines.
2. Web Developer
A web developer is responsible for coding and building the website itself. This includes everything from the site’s overall architecture to the individual page layouts and even the functionality of certain features. A good web developer will have a strong understanding of both front-end (the visible part of the website) and back-end (the server-side code) development.
3. UX/UI Designer
The UX/UI designer is in charge of ensuring that the website is both visually stunning and user-friendly. Creating wireframes and prototypes, as well as performing user testing, are all part of this job. A capable UX/UI designer should have a solid grasp of both visual design and human psychology.
4. Search Engine Optimizer
We have the Search Engine Optimizer or “SEO.” The SEO is responsible for making sure that the website is optimized for ranking in Google and other search engines. This involves everything from keyword research to link building to on-page optimization. A good SEO will have a strong understanding of how search engine algorithm works and how to exploit them for maximum results.
5. Account Manager
The account manager is responsible for managing the client’s account. This includes everything from communicating with the client to setting and meeting goals to troubleshooting any issues that may arise. A good account manager will have strong communication and organizational skills.
An analyst is responsible for analyzing the website’s data. This includes everything from understanding which keywords are driving traffic to pinpointing areas of improvement. A good analyst will have strong analytical and problem-solving skills.
7. Human Resources
Human Resources is responsible for managing the SEO agency’s employees. This includes everything from recruiting and hiring to onboarding and training. A good Human Resources representative will have strong communication and interpersonal skills.
There you have it! These are just some of the many types of careers that exist within an SEO agency. So which one is right for you? Only you can answer that question, but we hope that this blog post has given you some food for thought! Thank you for reading!